SHAH ALAM, 7 September 2018: Proton has finally unveiled its first sports utility vehicle (SUV) at a special media preview held at the Proton Styling Studio at the Proton Centre of Excellence. The name is decided after running an online poll getting consumers to vote for their favorite choice.
Proton Holdings Bhd. will open bookings for the X70 new SUV starting tomorrow. The new SUV, which has been named using a new alphanumeric naming convention as the X70 is available for booking for RM1,000.
Present at the event was Proton chief executive officer Dr. Li Chunrong, deputy chief executive officer Datuk Radzaif Mohamed as well as other senior management members.
While there are few changes to the external lines to differentiate the Proton SUV from its Geely Boyue counterpart, Proton has incorporated a few uniquely Malaysian design touches to the X70. This includes the grille, which features a shape inspired by a bow. In the middle of the distinctive grille is a large Proton badge, which is framed by three black horizontal bars.
Proton will be organizing a series of preview events for the public at seven Malaysian cities from September 19 to November 4, before its launch later this year.