KUALA LUMPUR, 28 November 2018 – Founded in Hong Kong, Emperor Watch and Jewellery is an internationally acclaimed retailer of the world’s most prestigious collection of timepieces and manufacturer of sophisticated jewellery. With retail networks in Greater China and Singapore, the luxurious brand has established its first ever flagship store in Malaysia.

Tucked away in the heart of Kuala Lumpur at Pavilion, the Emperor Jewellery outlet spans across 2, 012 sqft. Featuring a full range of unique collection, the interior and the overall store are wittingly designed to reflect the distinctive brand’s artistry of craftsmen that are imbued with passion.

For over 70 years, Emperor Watch and Jewellery has never fall short of their binding commitment in the pursuit of excellence. Led by Cindy Yeung, the Chairperson and Chief Executive Officer, she has always insisted on superb fineness for every Emperor Jewellery creation. She believes every piece of jewellery carries a blessing, a promise, or even a legend to be passed on to future generations.

Chairman of Emperor Group, Dr. Albert Yeung, came to Kuala Lumpur personally to show support for this important milestone for Emperor Watch and Jewellery. As part of their grand launch, a ribboncutting ceremony was held and special guests present to officiate the store launch included the Malaysian Prime Minister’s Special Envoy to China, Tan Kok Wai; multi-hyphenate Hong Kong Pop Star Joey Yung; as well as prominent celebrity couple Awal Ashaari and Scha Al-Yahya; who were joined by Chairperson and Chief Executive Officer of Emperor Watch and Jewellery, Cindy Yeung.

The glam-filled launch event was attended by many VIPs, socialites, local celebrities and influencers, who showed up in full force to check out Emperor Jewellery’s latest store and its bespoke collections. Joey Yung graced the ceremony with style and sophistication as she stunningly pulled off Emperor Jewellery’s latest one-of-a-kind high jewellery brand – “Nuò by Cindy Yeung”. She said: “I’m deeply honoured to be here today to celebrate the opening of Emperor Jewellery’s first store in Malaysia. When Cindy invited me to officiate the grand opening ceremony, I was thrilled and didn’t hesitate to accept the invitation. I’ve often thought how much I connect with Emperor Jewellery; I love this brand, since we share the same pursuit of perfection. I’m in awe of the “Nuò by Cindy Yeung” high jewellery pieces I’m wearing today, as well as the other amazing pieces I’ve seen at the store. The designs are just as sophisticated and fashionable as Cindy herself. The collection is impressive in range and versatility, and the jewellery pieces are precious collectibles.”

Emperor Jewellery also took the opportunity to premiere their latest sub-brand for one-of-a-kind high jewellery – “Nuò by Cindy Yeung”. The latest collection spotlights the theme of ‘Celestial Gift’, drawing inspiration from Chinese and Western sensibilities.

Creative Director of the design, Cindy Yeung, mentioned that the latest collection illuminates three thematic collections; “Majestic”, “Splendour” and “Immaculate”, with an added emphasis on exquisite craftsmanship for every piece of jewellery.

“The collection encapsulates the perfect artworks of creativity and passion. It accentuates the essence of the gemstones, thereby revealing the brand’s unique jewellery aesthetics and unwavering commitment to premium quality”.

“Since 1942, Emperor Watch and Jewellery symbolize the pinnacle of passion in every aspect. As we come together in excitement to celebrate the opening of our first store in the Malaysian market, we want to reaffirm our commitments in staying true to our brand values,” stated Cindy.

Premiered in Kuala Lumpur for the first time and showcased until 6 December, the “Nuò by Cindy Yeung” collections are available for private viewing (by appointment only) at Emperor Jewellery’s flagship store in Pavilion shopping mall.

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